8 July 2022. The 23rd edition of the "Brands Award" decreed the best performances attributed to 35 consumer products in nine different categories. Also reward 34 new entries. Special prizes awarded by the jury of retailers and consumers (Toluna Prize). The “New Entry” Contest has also been assigned. The award ceremony took place yesterday 7 July 2022 in Milan at the NH Hotel CityLife during the ceremony organized by the Mark Up and GDOWeek magazines of the Tecniche Nuove editorial group.
An audience of over 200 between manufacturers of consumer brands, buyers and Italian retailers attended yesterday evening the private awards ceremony of the "Brands Award 2022" presented by Moreno Morello and opened by the President of the Tecniche Nuove publishing group Ivo Alfonso Nardella. The prize, organized by 23 years from magazines Mark up And GDOWeek of the New Techniques publishing group, is defined on the basis of objective and verifiable criteria and is based on IRI sales data and on the evaluation of two different juries: consumers and the jury of buyers/categories/purchasing managers of organized distribution. The 2022 edition of Brands Award has introduced for the first time the nominations resulting from the best branded products by rotation index which come in addition to those attributed to the best existing products and those currently being launched.
New Entry Special Awards
For the Housewares and Home Care category, Natura Amica Ecodetergent for sportswear and synthetic fibers by Zeca wins.
The formula of Sportswear and Natura Amica Synthetic Fibers it is super concentrated, biodegradable, designed to cleanse, sanitize and perfume all sports clothing in synthetic and natural fibers.
Its active ingredients penetrate the fabrics eliminating the microorganisms that cause bad odours. Perfect to be used by hand and in the washing machine, it respects colors and is already effective at low temperatures. The product is certified Bio Eco Detergence AIAB (Italian Association of Organic Agriculture).
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